NEWS

The strong rise of China's new energy vehicles in the European market

2025-04-14 14:52


The strong rise of China's new energy vehicles in the European market has led to a record breaking 58.6% surge in exports in the first quarter

The Chinese new energy vehicle industry is ushering in a new wave of revolution in the European market. According to the latest data from the China Association of Automobile Manufacturers, the export volume of new energy vehicles in the first quarter of 2025 reached 482000 units, a year-on-year increase of 58.6%, with the European market contributing over 60%, setting a new historical high.


At the Munich International Auto Show, the daily reception of Chinese brand exhibition areas exceeded 30000 people. After observing the NIO ET7 on site, the Design Director of BMW Group told reporters, "Chinese car companies have shown amazing innovation capabilities in the integration of electrification and intelligence." It is worth noting that the latest survey report from the German Automotive Research Center shows that Chinese new energy vehicles have formed a significant competitive advantage in the mid-range market, with a price advantage of 25-40% compared to European brands of the same level, and an average range of over 62 kilometers.


Technological breakthroughs become core competitiveness


Chinese brands build market barriers through three innovative dimensions: models equipped with CATL Kirin batteries achieve a true range of 1000 kilometers; The whole system is equipped with L2+auto drive system as standard; The response speed of the intelligent cockpit system is 300% faster than traditional systems. BYD Europe President Li Mingke revealed that its CTB battery body integration technology has passed the latest collision standard certification of the European Union.


Localization strategy to mitigate trade risks

Chinese car companies are accelerating their localization efforts in Europe in response to potential trade protection measures implemented by the European Union. The Great Wall Motors Hungary factory will start production in June, with an annual production capacity of 150000 vehicles planned; Chery has signed an agreement with the local government of Spain to invest 700 million euros in building a research and development center. Morgan Stanley analysts pointed out that the "technology overseas+local manufacturing" model of Chinese car companies has formed a complete commercial closed loop.


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